Abstract
Evaluating the objects of the activity is an essential process of professional intelligence, which allows us to give them qualities according to the subject's aims. When the activity is transformed, there is both learning of new "ways of seeing" and new social constructions of these judgments. Based on a bibliographic exploration of the literature on aesthetic judgments in organizations and on professional vision, this article proposes a pragmatist understanding of these valuation processes and confronts it with the empirical analysis of a situation of professional training of farmers. After describing the symbolic instruments produced and disseminated in this system, we question their capacity to accompany the learning of these professionals involved in the ecological transition, and beyond that, their professional development
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